Microsoft Tactics

Effective Evangelism

(microsoft internal document brought out in court cases, starts page 3)


Evangelism Is War

Our mission is to establish Microsoft's platforms as the de facto standards throughout the computer industry. Our enemies are the venders of platforms tht compete with ours: Netscape, Sun , IBM , Oracle, Lotus, etc. The field of battle is the software industry. Success is measured in shipping applications. Every line of code that is written to our standards is a small victory; every line of code that is written to any other standard, is a small defeat. Total victory, for DRG, is the universal adoptation of our standards by developers, as this is an important step towards total victory for Microsoft itself. "A computer on every desk and in every home, running Microsoft software."
-- page 3 exerpts

Mission Statement
"Drive the success of Microsoft's platofrms by creating a critical mass of third party software applications and business solutions"
Critical Mass : " A sufficient mass of fissionable material to sustain a chain reaction"
Result : Physics - Nuclear explosion
Evangalism - Defacto Standard
-- pg 22, 23


Power Evangelism "Leverage Influence Mind Control Tactics"

--pg 44





This is facinating reading. They're openly planning on conquering the software world and discussing tactics. Including "Mind Control" (I'm assuming they mean ruthless but legal advertising)

They help the little companies for a little while , if it's to their advantage , and then they turn around and betray those companies. (Witness them being big on supporting norton and macafee by letting them install them on windows desktops on install , and then now they're starting up their own little anti-virus thing and locking those guys out)

Their standard tactic seems to be to join your side, fight your battle for you , and then betray you and sink you, and take over the place, take over the product you were producing.

Yeah , microsoft joining you is a bad thing.

To all those yokels trumpetting how Microsoft is suddenly helping out Red Hat Linux ..yeah ..stop trumpeting. They do that all the time. And then later betray you. Quit that.