Friday, November 02, 2007

Facebook Eats Its Own

Can Facebook feed its ad brains?


Next week in New York, Facebook is expected to unveil its new advertising strategy on the heels of an expanded advertising partnership and $240 million investment from Microsoft...
...
There's no question Facebook is sitting on a data goldmine, with an exhaustive amount of information on people's preferences, backgrounds, and social histories--all given voluntarily by members. Facebook has profiles that include people's favorite music, television shows, books, and hobbies; their job history, education, birth date, and marital status; as well as daily activities, social networks, and interest groups. Traditional ad networks would kill for all that information in one place.



Umm...ok.

First , you put up a web site that gives away all your peronal information so THEY CAN SPAM YOU TO DEATH with it.

Second, everyone has on , right ? (I don't) So you go for a job, the interview goes so well, and then suddenly you lose the job the next day. What happened ? Your employer plugged your name into google and turned up your facebook page with those cute pictures of you being tossed out of a bar one saturday evening that you thought were so funny you just had to share with all your friends.

Think it doesn't happen ?

There's some guy in michigan , in the states , with my name, who plays an electric guitar and wants to start a rock band. And yes, my boss walked up to me one day and asked if I played a guitar, if I was thinking about chucking in my career and starting a rock band. And admitted he'd done a google search on my name.

You're doubly stupid if you do the face book thing, or anything similar to it. You self incriminate yourself , and your boss fires you / doesn't promote / doesn't hire in the first place , and you get spammed all over the place.

Facebook like sites ... eat their own clients. It's just that simple. You're sacrificed to the wolves of advertising , and to any casual searcher like your (potential) boss.

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