Can Facebook feed its ad brains?
Next week in New York, Facebook is expected to unveil its new advertising strategy on the heels of an expanded advertising partnership and $240 million investment from Microsoft...
...
There's no question Facebook is sitting on a data goldmine, with an exhaustive amount of information on people's preferences, backgrounds, and social histories--all given voluntarily by members. Facebook has profiles that include people's favorite music, television shows, books, and hobbies; their job history, education, birth date, and marital status; as well as daily activities, social networks, and interest groups. Traditional ad networks would kill for all that information in one place.
Umm...ok.
First , you put up a web site that gives away all your peronal information so THEY CAN SPAM YOU TO DEATH with it.
Second, everyone has on , right ? (I don't) So you go for a job, the interview goes so well, and then suddenly you lose the job the next day. What happened ? Your employer plugged your name into google and turned up your facebook page with those cute pictures of you being tossed out of a bar one saturday evening that you thought were so funny you just had to share with all your friends.
Think it doesn't happen ?
There's some guy in michigan , in the states , with my name, who plays an electric guitar and wants to start a rock band. And yes, my boss walked up to me one day and asked if I played a guitar, if I was thinking about chucking in my career and starting a rock band. And admitted he'd done a google search on my name.
You're doubly stupid if you do the face book thing, or anything similar to it. You self incriminate yourself , and your boss fires you / doesn't promote / doesn't hire in the first place , and you get spammed all over the place.
Facebook like sites ... eat their own clients. It's just that simple. You're sacrificed to the wolves of advertising , and to any casual searcher like your (potential) boss.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment