Spam spam spam ...

Article

Yahoo's Right Media, LucidMedia team up on contextual advertising

Yahoo has struck an agreement with LucidMedia in a move to enhance contextual display advertising on its Right Media Exchange, the companies announced Tuesday.


Oh , you just did a search on used computers ? Suddenly you're surrounded by used computer ad's selling overpriced junk ! In addition to the stuff you were actually searching for. And first before it , and to the left and right of it , in loud flashy ads that make it hard for you to concentrate on the search results.

This is "contextual" advertising.


The arrangement comes as Yahoo and its competitors, which rely heavily on ad revenue, face a challenging environment as the economy softens and advertisers pull back. With the agreement, Yahoo is seeking to grab market share from Google and Microsoft.


We're losing revenue share, Captain !
Increase the obnoxious rating of our ads to maximum ! We must hold on !
But Captain, that will crowd out the actual content and all people will see is ads , nothing else !
It's a risk we'll have to take. You have your orders. Carry them out !


Under the agreement, Yahoo's Right Media will support buyers and sellers that use LucidMedia's contextual advertising engine ClickSense. The arrangement will allow Right Media users to categorize their display advertising inventory, using targeted tags for any of Yahoo's more than 60 vertical channels, such as automotive, finance, and sports.


Sixty vertical channels..wow... you divided everyone into sixty channels and you're customizing all the ads to each individual channel. Cool !


"LucidMedia's ClickSense technology will significantly help increase the prospective yield of a publisher's available inventory and improve an advertiser's ability to contextually target ads to relevant content and categories through the Right Media Exchange," Bill Wise, Right Media general manager, said in a statement.


We gonna spam those suckers like they never been spammed before ! Yes sir ee !