Sony PlayStation to sell user data to advertisers

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The company has agreed to let Nielsen track the behavior of PlayStation gamers to let advertisers better understand gamers’ demographics, how much time they spend on a given game, and how closely they pay attention to the product placement. Sony and Nielsen aren’t being totally clear yet on how they’re going to acquire the information, but it could be a combination of self-reported data and stats gleaned directly from the consoles themselves somehow.


First came one line ads.

Then whole pictures stuck on the sides.

Now we have flash movies. Have you ever gone to CNN.COM and tried to read an article ? Two paragraphs of text squeezed between pictures on the left, flash movies on the top and right. If it goes to three you have to scroll down past a picture at the bottom to see that third paragraph.

This is how it progressed on the internet.

Now I will bet you will see the same thing on games. Ever play matrix online ? toothpaste and bubble gum ads all over the place, and they are SLOW to load, and they slow down your connection which is a pain while you're trying to fight or explore. And of course, there's no way to turn them off. :)

Cable TV is the same. You pay for your television. And you pay a monthly fee for the television as well , 100$ isn't too far out of line for a full spread of channels. But it's the old 22-minute hour thing again , with only 22 minutes of show and 48 minutes of commercials. On a service you pay for. But everyone does this , they complain, thats the way the business works ?

I Hate your business. I don't watch TV anymore. And any game that gets overloaded with advertising I'm not playing either. I'm not PAYING for you to try and sell me toothpaste, you do that on your own hook.