Fear-based ads sneak into subconscious, researcher says
The undecided voters also watched an ad attacking John McCain for saying the U.S. could be in Iraq for the next 100 years. After watching the ad, the group gave it a thumbs-down. But researchers said the data showed that it left them feeling McCain has poor judgment and is too close to President Bush.
The results were identical when the same test was given to a much larger group of 100 voters.
This happens because the ads trigger a response in the part of the brain called the amygdala, which experiences emotions such as fear. When it is aroused, it overrides logic, according to Westen.
Who rules the nation (any nation) no longer depends on who is the best man. Now it simply depends on who hires the right advertising agency.
Welcome to the new age !
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I don't mean to be a bummer, but, things have been like this for a long time. Remember the "daisy" ads? Since the dawn of the nuclear age, The West has been ruled by fear (see "the power of nightmares" by the BBC)
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