Why ad blocking hangs like a dark cloud over online advertising
So it's not surprising that just about any time advertisers and
publishers get together these days, the question of what to do about ad
blocking is usually high on the agenda.
The panel at Cannes was hosted by Randall Rothenberg, CEO of the
Interactive Advertising Bureau, who has made no secret of his contempt
for ad blockers.
At an IAB meeting in January, he described ad blocking as "an
old-fashioned extortion racket, gussied up in the flowery but false
language of contemporary consumerism."
Apparently , good old Randall Rothenbert isn't getting the message.
You are scum, and no one wants to deal with you.
We don't want you spamming us.
We don't want you spying on us.
We don't want you creating advertising profiles to sell us crap.
We don't want you following us across the internet from one site to another.
We don't want 30 + advertising companies getting an instant report that we just visited some particular web site.
We don't want you altering our search results to only show your ads and no one elses. When we go looking for the best deal , a web search engine that shows us only the worst deals is of no use to us at all and we'd rather it shut down that be tricked into believing it's false results.
We don't want the latest windows 10 operating system to be custom designed just to provide you with advertising data.
We find your business to be abusive , invasive , totally dishonest, and just plain creepy.
You call ad blockers an extortion racket, but you're the one doing exactly the same thing with yahoo and google searches. Those who pay get their search results at the top. Those who do not , no one will ever see those search results.
In an age of download caps , you're pushing out 1 paragraph news articles with 3 video ad's trying to sell us cars. Why the heck does my browser have to download 3 megabytes of data to read a 1 kilobyte web page ? What the heck is up with that ?
You are a pack of ignorant wolves who are doing everything you can to ignore the simple fact that the rabbits don't want to be hunted by you. They never did , and they never will.