Sunday, July 07, 2013

Big Data Asks, "How much can we overcharge you ?"

Study: Firefox users pay less for car insurance than users of other browsers


 "CoverHound deals with several insurance companies to offer side-by-side rate comparisons, but it decided to flip the script and compare something almost as exciting as insurance: it’s users’ choice of web browser.

It found that, on average, Firefox users pay $608 for six months of car insurance, Chrome users pay $731, and Internet Explorer and Safari users pay the same: $750."



So Essentially , business is spying on you, basically which browser and by extension which computer you're using , and deciding they can charge extra if you're on some computers because you seem rich , or you're gullable or something.

Does anything seem wrong with this to you ? Do you suddenly feel like a sucker , a mark waiting to be ripped off , because you don't have the technical expertise to install firefox on your comptuer ? Do you feel ticked because you think insurance, in this case, is looking to take you for a ride ?

Trust me. This is only the beginning of Big Data and it's effect on the general population. Business people will do anything to make a buck. Today they figure what browser you use tells them something worth money , tommorow it will be your picture on face book , or who knows what else. But they're mining , and they're spending millions looking. 

And apparently it's working.

This is why data privacy is so important. You are now being ripped off financially because of violations of your data privacy. And where there's money involved, you can bet they're going to exploit this as far as they can.

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